Eric Mathieu Ritter

Meet Eric Mathieu Ritter, the brilliant half French half Lebanese innovator who kicked off Emergency Room in 2015. He’s the trailblazer who brought Lebanon its very first sustainable fair-trade fashion brand, and he’s all about smashing boundaries and redefining what fashion can be.

Eric’s brand, Emergency Room, isn’t just about clothes -it’s about creativity, boldness and making a statement. He’s all about upcycling and eco-friendly materials, turning them into unique, eye-catching designs that scream style and sustainability.

But Eric ‘s magic doesn’t stop there. In Tripoli, a city facing tough times, he’s giving barely skilled seamstresses a chance to shine. He’s not just hiring them, he’s welcoming them into Emergency Room family, training them, and helping them build their skills. It’s all about empowerment and creating a supportive, tight-knit community.

Eric’s passion for sustainable fashion is contagious. He’s showing the world that you can look fabulous and care for the planet at the same time.  Every piece from Emergency Room is a burst of creativity and a nod to ethical fashion , making it a brand that’s as inspiring as it is stylish.